Jesrina Arshad is the co-founder and CEO of PurelyB, a one-stop multi-lingual portal that makes it easy and convenient for people in Asia to lead healthier lifestyles. As a passionate advocate for healthy living, she is determined to contribute towards positive lifestyle change in Asia. Working for over 8 years in the fast-paced digital industry as a lead digital strategist at Astro Malaysia Holdings (APAC’s leading media entertainment group) and Mindshare Malaysia, a healthy lifestyle was often difficult to set as a priority. The turning point came when she discovered her allergies to gluten, wheat, dairy and egg, which had unknowingly been causing her problems for years. By cutting out the allergens, eating clean, unprocessed foods and working out more regularly, her health and well-being drastically improved. Due to the lack of information on healthy options in Malaysia, it was no easy feat to bring about this lifestyle change. She knew it was possible to live healthy in Asia, but people just needed to know how. On a mission to make it easy for anyone to lead a healthy lifestyle, she started PurelyB - a one-stop destination and guide for all your nutrition, fitness and wellness needs. An avid foodie and fan of desserts, Jesrina is a true testament to the fact that you do not have to give up what you love to enjoy the healing power of a balanced, natural lifestyle. She holds a Bachelor’s degree in Multimedia Technology and Design from the University of Kent and a Master’s degree in Marketing from Kingston Business School in the United Kingdom. PurelyB combines her passions in life – the digital world and healthy-living – as she hopes to help simplify health and wellness for the connected generation.